Behind the Design: The Clean / Logo Collection
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Some things don't need explanation.
The Clean / Logo collection is the brand stripped down to its essentials — the mark, the name, the cat. No statement. No scene. Just the identity, worn close to the chest.
The Cat Badge
The Stray Hero cat badge is the core of this collection. A grey tabby, self-assured and unimpressed, rendered in clean line art with a crown above. It's not ironic. It's not cute. It's the brand mascot done right — the same energy as the brand itself.
Available in four beanie colorways — White, Red, Orange, Olive — each one paired with a matching Hoodie and Tee. The badge stays consistent. The color changes the mood.
The Wordmark
STRAY HERO in Bebas Neue. That's it. No decoration, no subline, no context. If you know, you know. If you don't — that's fine too.
The Crop Hoodies
Seven crop hoodie designs — cat badge, graffiti wordmark, cat face, clean logo. Dropped shoulder, raw hem, made for the ones who wear the brand without needing to explain it.
Who It's For
The Clean / Logo collection is for the ones who let the brand speak. Who don't need a statement on their chest to make a statement. Who wear the cat because they get it.
The mark. Nothing more.