Behind the Design: The Stray

Some things don't need an explanation.

The Stray is the label stripped to its essentials: the cat, the name, the mark. No scene and no statement. Just the identity, worn close.

The cat badge

A grey tabby, self-assured and unimpressed, reduced to a badge. Not ironic, not cute. It sits small on the chest and says exactly as much as it needs to.

The cast

The Beanie Cat comes in four characters, told apart by the colour of the beanie. Ember in amber, the face of the label. Rogue in red, the one who goes first. Ghost in cream, the quiet one. Shade in olive, who sees everything and says nothing.

The wordmark

STRAY HERO in tall, narrow capitals. No tagline, no decoration. If you know, you know. If you don't, that's fine too.

Who it's for

For the ones who let the label speak. Who don't need a sentence on their chest to make one.

The mark. Nothing more.

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